Preference tests

Fine-tune visual assets, marketing copy, branding and more, by measuring user sentiment and affinity.
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Deliver designs customers will love

Preference tests help you choose the best variation of a design by getting real people to tell you which one they like best.
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Understand "the why"

Don’t stop at only learning which design people like. Drill into the details and ask follow-up questions to understand what changes to make.
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Be confident in the data you collect

Automatically calculated statistical significance when comparing two designs lets you know when your results are conclusive.

Design is how it works... and looks

Did you know numerous studies have found a link between visual appeal of UIs and task performance? Learn how to use preference tests to deliver designs customers will love.
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See what you can create

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UsabilityHub helped us quickly test out new Mixcloud designs so we could get a sense of what people appreciated before getting into code.
Nico Perez - Mixcloud
Nico Perez
Co-Founder
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