Preference tests

Participants choose from multiple design options in response to your specific question.

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Use comparison to go deeper

Preference tests help you understand which design option achieves your objectives the best and why. Whether it be videos, logos, packaging or animation.

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Follow-up in detail

Use a participant's preference choice to shape the rest of the questions you ask with Logic.

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Be confident in the data you collect

Automatically calculated statistical significance when comparing two designs lets you know when your results are conclusive.

Introduction to

Preference testing

Design is how it works... and looks

Did you know numerous studies have found a link between visual appeal of UIs and task performance? Learn how to use preference tests to deliver designs customers will love.

See what you can create

See more examples

Which article headline sounds the most interesting?

Which theme do users prefer for a mobile game?

Which types of illustrations will appeal to my users?

Which ad creative will perform best against competitors?

Prototype testings

Test how people navigate interactive Figma prototypes.

First click testing

Find out where people first click to complete a task.

Preference tests

Find out which designs people prefer and why.

Five second tests

Measure people’s first impressions to your designs.

Design surveys

Ask questions, collect opinions and gather insights.

Card sorting

Understand how users group and label information.

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Over 100,000 designers, marketers, researchers, and UX professionals use UsabilityHub to take the guess work out of design decisions.

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UsabilityHub helped us quickly test out new Mixcloud designs so we could get a sense of what people appreciated before getting into code.

Nico Perez - Mixcloud

Nico Perez

Co-Founder