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Preference tests
Fine-tune visual assets, marketing copy, branding and more, by measuring user sentiment and affinity.
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Deliver designs customers will love
Preference tests help you choose the best variation of a design by getting real people to tell you which one they like best.
Understand "the why"
Don’t stop at only learning which design people like. Drill into the details and ask follow-up questions to understand what changes to make.
Be confident in the data you collect
Automatically calculated statistical significance when comparing two designs lets you know when your results are conclusive.
Introduction to
Preference testing
Design is how it works... and looks
Did you know numerous studies have found a link between visual appeal of UIs and task performance? Learn how to use preference tests to deliver designs customers will love.
Read our guide
See what you can create
See more examples
Which article headline sounds the most interesting?
Which theme do users prefer for a mobile game?
Which types of illustrations will appeal to my users?
Which ad creative will perform best against competitors?
First click testing
Test interaction
Preference tests
Test visual appeal
Five second tests
Measure impressions
Design surveys
Ask various questions
UsabilityHub helped us quickly test out new Mixcloud designs so we could get a sense of what people appreciated before getting into code.
Nico Perez
Co-Founder
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