Preference tests help you understand which design option achieves your objectives the best and why. Whether it be videos, logos, packaging or animation.
Follow-up in detail
Use a participant's preference choice to shape the rest of the questions you ask with Logic.
Be confident in the data you collect
Automatically calculated statistical significance when comparing two designs lets you know when your results are conclusive.
Did you know numerous studies have found a link between visual appeal of UIs and task performance? Learn how to use preference tests to deliver designs customers will love.
