Preference tests

Fine-tune visual assets, marketing copy, branding and more, by measuring user sentiment and affinity.

Deliver designs customers will love

Preference tests help you choose the best variation of a design by getting real people to tell you which one they like best.

Understand "the why"

Don’t stop at only learning which design people like. Drill into the details and ask follow-up questions to understand what changes to make.

Image of preference test results with statistical signficance

Be confident in the data you collect

Automatically calculated statistical significance when comparing two designs lets you know when your results are conclusive.

Introduction to

Preference testing

Design is how it works... and looks

Did you know numerous studies have found a link between visual appeal of UIs and task performance? Learn how to use preference tests to deliver designs customers will love.

Read our guide

See what you can create

See more examples

Which article headline sounds the most interesting?

Which theme do users prefer for a mobile game?

Which types of illustrations will appeal to my users?

Which ad creative will perform best against competitors?

First click testing

Test interaction

Preference tests

Test visual appeal

Five second tests

Measure impressions

Design surveys

Ask various questions

UsabilityHub helped us quickly test out new Mixcloud designs so we could get a sense of what people appreciated before getting into code.

Nico Perez

Co-Founder

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