Preference tests

Participants choose from multiple design options in response to your specific question.
No credit card required
Image of preference test

Use comparison to go deeper

Preference tests help you understand which design option achieves your objectives the best and why. Whether it be videos, logos, packaging or animation.
Image of preference test results

Follow-up in detail

Use a participant's preference choice to shape the rest of the questions you ask with Logic.
Image of preference test results with statistical signficance

Be confident in the data you collect

Automatically calculated statistical significance when comparing two designs lets you know when your results are conclusive.

Design is how it works... and looks

Did you know numerous studies have found a link between visual appeal of UIs and task performance? Learn how to use preference tests to deliver designs customers will love.
Read our guide

See what you can create

See more examples

Join the world’s leading brands

Over 280,000 designers, marketers, researchers, and UX professionals use UsabilityHub to take the guess work out of design decisions.

No credit card required
UsabilityHub helped us quickly test out new Mixcloud designs so we could get a sense of what people appreciated before getting into code.
Nico Perez - Mixcloud
Nico Perez
Co-Founder
Get started