Five second tests

Optimize the clarity of your designs by measuring first impressions

Get started

Five second tests

Optimize the clarity of your designs by measuring people’s recall and first impressions.

Analyse impressions

Discover how users perceive your designs after a short exposure, and spot trends with word cloud visualisations.

Introduction to

Five second testing

First impressions matter

Did you know users can judge a web site's credibility in as little as 3.42 seconds based on visual appearance alone? Learn how to get the most out of five second testing with our quick start guide.

Read our guide

See what you can create

See more examples

Is my website’s intended audience clear?

Do visitors understand what a page is about?

First click testing

Test interaction

Preference tests

Test visual appeal

Five second tests

Measure impressions

Design surveys

Ask various questions

UsabilityHub is a great tool with a low barrier to entry. Try it out before investing in high-cost validation methods.

Benjamin Koh

VP Product Design & User Experience

Get started