First click tests

Assess the effectiveness of the links and content hierarchy, by measuring how people complete tasks using your designs.

Capture your users'
first clicks

Optimise your link and content hierarchies by measuring how people complete tasks using your designs, and how long it takes them.

More than just heat maps

Create highlights to analyse click clusters in depth, including time-to-click. Filter to a cluster to analyse follow-up questions and find out why users were drawn to that area.

Test critical paths in
your UI

Use navigation tests and funnel visualisations to identify where users drop off most frequently, helping you avoid bottlenecks and frustrated users.

Introduction to

First click testing

Your users’ first click is
their most important

Did you know that a user who clicks down the right path on their first click will complete their intended task successfully 87% of the time? Learn how to get the most out of first click testing with our introductory guide.

Read our guide