Platform pricing

Our platform is priced to suit teams of all sizes. Collecting responses from our participant panel is priced separately on all plans—see panel pricing below. For more detailed information about billing please see our Help Center.
Pay annually and save!
Collecting responses priced separately on all plans

Free

For basic tests & 
occasional research
Free basic tests
Sign up
✔ Tests up to two minutes long

Basic

For solo researchers & basic tests
USD $
79
per month 
billed monthly
Sign up
USD $
66
per month 
billed annually
Sign up
Everything on Free, plus:
✔ Single user plan
✔ Tests up to five minutes
✔ Custom welcome & thank you screens
✔ Variation sets
✔ Collect demographics on self-recruited tests

Pro

For teams & frequent
research
USD $
199
user/month 
billed monthly
Sign up
USD $
100
user / month 
billed annually
Sign up
Everything on Basic, plus:
✔ Multi-user plans
✔ Unlimited seats
✔ Unlimited tests
✔ Custom variables
✔ Cap response numbers
✔ Custom post-test redirects
✔ Granular permissions management
✔ Custom test branding
✔ Conditional logic
✔ Option to remove prompt to sign up to the UsabilityHub panel at the end of tests

Enterprise

For enterprise procurement
and bigger teams
Bespoke pricing
Contact us
Everything on Pro, plus:
✔ Advanced security features
✔ Custom password policy
✔ SAML SSO (Okta)

All plans include

First click tests
Preference tests
Design surveys
Five second tests
Split testing
Free BYO testers
GDPR compliance
Real human support

Frequently asked questions

Is there a minimum subscription term?
You can subscribe to the Pro plan and Basic plan on a monthly or annual basis. When paying annually on the Pro plan, you can add users at any time and will be charged a pro-rata amount for their seat. The Free plan has no subscription term or ongoing fees.
How does the Free plan work?
The Free plan has no ongoing fees. It includes a limited feature set and you can only run tests up to 2 minutes long. You can still recruit from the panel or your own audience and use all test types.
What are credits?
Credits can be used to recruit participants from the UsabilityHub panel. You can purchase credits and store them on your account to use as needed. They never expire and there are discounts when purchasing in bulk.
What’s included in the Enterprise plan?
The Enterprise plan is suited to companies with sophisticated procurement needs. We can provide SLAs, perform security audits, review and implement custom terms, and make arrangements for larger teams. Please contact sales to schedule a short exploratory conversation.
What are the payment options?
Secure payments with Visa, Mastercard, and AMEX. Manual invoicing is available on Annual and Enterprise plans. Contact us for details.
Is UsabilityHub GDPR compliant?
Yes. As a Data Controller, UsabilityHub's privacy policy affords all users of our software (not only EU citizens) the rights stipulated by the GDPR. You may also sign our Data Processing Schedule to ensure your own GDPR compliance when using UsabilityHub as a Data Processor. Please visit this article for more information.

Panel pricing

Our 170K+ participant panel lets you get responses from your target demographic in minutes. No hidden fees.
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Guaranteed high quality panelist responses

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Free device type and demographic targeting

A man and a woman are examining charts

Unique panelists across multiple tests (variation sets)

How much does it cost to order responses?

Starting at USD $1 per response, panel pricing is based on the duration of your tests.

The longer the test, the more each response costs. For example:

Short tests

5 questions, 1-2 minutes long
$2 per panelist

Medium tests

10 questions, 3-4 minutes long
$4 per panelist

Longer tests

15 questions, 5-7 minutes long
$6 per panelist

UsabilityHub for good

For students and educators
We’re big believers in the value of research in design education so we provide a 25% discount on our subscriptions for all students and educators.
Contact us
For non-profits and charities
We pride ourselves on giving as much as we can to philanthropic efforts. As part of that we offer charities and non-profits a 25% discount on our subscriptions.
Contact us
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