Pricing

Great value all around

Our platform is priced to suit teams of all sizes. Collecting responses from our participant panel is priced separately on all plans – see panel pricing below.

Free

$0
/month

Initiate product research in your business — for free.

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3 Seats
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Unlimited tests
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15 responses per link
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Test length up to 2 mins
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Live chat support
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Panel access
No credit card required

Basic

$75
/month

Boost your research capabilities to build better experiences.

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3 seats
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Everything on Free plus
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Unlimited responses
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Test length up to 5 mins
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CSV export
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Remove our branding
No credit card required

Enterprise

Custom

Build org-wide research capability for maximum impact.

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Everything on Pro plus
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Custom password policy
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SAML SSO
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Security audits
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Priority support
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Custom terms
Talk to us

Free

$0
/month

Initiate product research in your business — for free!

Checkmark Icon
3 seats
Checkmark Icon
Unlimited tests
Checkmark Icon
15 responses per link
Checkmark Icon
Test length up to 2 mins
Checkmark Icon
Live chat support
Checkmark Icon
Panel access
No credit card required

Basic

$89
/month

Boost your research capabilities to build better experiences.

Checkmark Icon
3 seats
Checkmark Icon
Everything on Free plus
Checkmark Icon
Unlimited responses
Checkmark Icon
Test lengths up to 5 mins
Checkmark Icon
CSV export
Checkmark Icon
Remove our branding
No credit card required

Enterprise

Custom

Build organization-wide research capability for maximum impact.

Checkmark Icon
Everything on Pro plus
Checkmark Icon
Custom password policy
Checkmark Icon
SAML SSO
Checkmark Icon
Security audits
Checkmark Icon
Priority support
Checkmark Icon
Custom terms
Talk to us

Join over 280,000 marketers, researchers, designers and product managers

Panel pricing

Our 530,000+ participant panel lets you get responses from your target demographic in minutes. No hidden fees.
People with speech bubbles, the bubbles have green ticks on them to indicate they have been checked

Guaranteed high-quality panelist responses

A woman is sitting on the ground cross-legged with a laptop. Next to her, another woman is reaching up to touch a pie chart on a poster of various charts

Free device type and demographic targeting

A man and a woman are examining charts

Unique panelists across multiple tests (variation sets)

How much does it cost?

Starting at US$1 per complete, panel pricing is based on the duration of your tests.
Try the panel calculator

Short tests

5 questions, 1–3 minutes long
$2 per complete

Medium tests

10 questions, 3–5 minutes long
$4 per complete

Longer tests

15 questions, 5–7 minutes long
$6 per complete

Compare our plans

Features
Collaboration
Included seats
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People that can create and edit tests on your account.
Maximum seats
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You may purchase additional seats on paid plans. This is the maximum number of seats you can have on each plan.
Viewer seats
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People that can view and comment on tests.
Team management
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Ability to set role based permissions per seat.
Usage
Self recruited responses
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The number of self recruited responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.
Panel responses
info icon
The number of panel responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.
Active tests
info icon
The number of tests you can simultaneously access and recruit on.
Test duration
info icon
The number of sections and questions you can add to each test. We calculate test durations for you as you build your test.
Test builder
Prototype tests with Figma
First click tests
Preference tests
Surveys
Five second tests
Open and closed card sorting
Templates library
Multi language
Variation sets
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Run the same test on different versions of a design.
CSV export
info icon
Export results in CSV format for external analysis.
Remove our branding
Custom branding
info icon
Upload your logo and colors so your tests match your brand.
Conditional logic
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Hide or show test sections and questions based on how participants answer.
Hidden fields
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Capture additional participant information by passing them in as hidden fields via URLs.
Recruitment
Panel access
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Access our global panel of 530k+ participants. Additional fees apply when recruiting from our panel.
Recruitment link
info icon
Invite your own participants using unique recruitment links.
Kiosk mode
info icon
Set up tests to conduct in-person research sessions.
Recruitment link demographic questions
info icon
Ask your own participants demographic questions before the test starts to filter results on.
Limit recruitment link responses
info icon
Automatically turn off recruitment links when you hit your desired participant quota.
Post test redirect
info icon
Redirect your self recruited participants to a URL after they complete a test.
Support
Live chat support
Priority support
Security & compliance
SOC 2 compliant
GDPR compliant
Security audits
Single sign-on (SSO)
3 seats
3 seats
15 per test
Unlimited
Unlimited
Up to 2 mins
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Basic
3 seats
10 seats
Unlimited
Unlimited
Unlimited
Unlimited
Up to 5 mins
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Enterprise
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Custom
Custom
Unlimited
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Unlimited
Unlimited
Unlimited
Unlimited
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Compare our plans

Features
Collaboration
Included seats
info icon
People that can create and edit tests on your account.
Maximum seats
info icon
You may purchase additional seats on paid plans. This is the maximum number of seats you can have on each plan.
Viewer seats
info icon
People that can view and comment on tests.
Team management
info icon
Ability to set role based permissions per seat.
Usage
Self recruited responses
info icon
The number of self recruited responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.
Panel responses
info icon
The number of panel responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.
Active tests
info icon
The number of tests you can simultaneously access and recruit on.
Test duration
info icon
The number of sections and questions you can add to each test. We calculate test durations for you as you build your test.
Test builder
Prototype tests with Figma
First click tests
Preference tests
Surveys
Five second tests
Open and closed card sorting
Templates library
Multi language
Variation sets
info icon
Run the same test on different versions of a design.
CSV export
info icon
Export results in CSV format for external analysis.
Remove our branding
Custom branding
info icon
Upload your logo and colors so your tests match your brand.
Conditional logic
info icon
Hide or show test sections and questions based on how participants answer.
Hidden fields
info icon
Capture additional participant information by passing them in as hidden fields via URLs.
Recruitment
Panel access
info icon
Access our global panel of 530k+ participants. Additional fees apply when recruiting from our panel.
Recruitment link
info icon
Invite your own participants using unique recruitment links.
Kiosk mode
info icon
Set up tests to conduct in-person research sessions.
Recruitment link demographic questions
info icon
Ask your own participants demographic questions before the test starts to filter results on.
Limit recruitment link responses
info icon
Automatically turn off recruitment links when you hit your desired participant quota.
Post test redirect
info icon
Redirect your self recruited participants to a URL after they complete a test.
Support
Live chat support
Priority support
Security & compliance
SOC 2 compliant
GDPR compliant
Security audits
Single sign-on (SSO)
Collaboration
Included seats
3 seats
Maximum seats
3 seats
Viewer seats
Team management
Usage
Self recruited responses
15 per test
Panel responses
Unlimited
Active tests
Unlimited
Test duration
Up to 2 mins
Test builder
Prototype tests with Figma
Checkmark Icon
First click tests
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Preference tests
Checkmark Icon
Surveys
Checkmark Icon
Five second tests
Checkmark Icon
Open and closed card sorting
Checkmark Icon
Templates library
Checkmark Icon
Multi language
Checkmark Icon
Variation sets
CSV export
Remove our branding
Custom branding
Conditional logic
Hidden fields
Recruitment
Panel access
Checkmark Icon
Recruitment link
Checkmark Icon
Kiosk mode
Checkmark Icon
Recruitment link demographic questions
Limit recruitment link responses
Post test redirect
Support
Live chat support
Checkmark Icon
Priority support
Security & compliance
SOC 2 compliant
Checkmark Icon
GDPR compliant
Checkmark Icon
Security audits
Single sign-on (SSO)
Basic
Collaboration
Included seats
3 seats
Maximum seats
10 seats
Viewer seats
Unlimited
Team management
Usage
Self recruited responses
Unlimited
Panel responses
Unlimited
Active tests
Unlimited
Test duration
Up to 5 mins
Test builder
Prototype tests with Figma
Checkmark Icon
First click tests
Checkmark Icon
Preference tests
Checkmark Icon
Surveys
Checkmark Icon
Five second tests
Checkmark Icon
Open and closed card sorting
Checkmark Icon
Templates library
Checkmark Icon
Multi language
Checkmark Icon
Variation sets
Checkmark Icon
CSV export
Checkmark Icon
Remove our branding
Checkmark Icon
Custom branding
Conditional logic
Hidden fields
Recruitment
Panel access
Checkmark Icon
Recruitment link
Checkmark Icon
Kiosk mode
Checkmark Icon
Recruitment link demographic questions
Limit recruitment link responses
Post test redirect
Support
Live chat support
Checkmark Icon
Priority support
Security & compliance
SOC 2 compliant
Checkmark Icon
GDPR compliant
Checkmark Icon
Security audits
Single sign-on (SSO)
Collaboration
Included seats
5 seats
Maximum seats
15 seats
Viewer seats
Unlimited
Team management
Checkmark Icon
Usage
Self recruited responses
Unlimited
Panel responses
Unlimited
Active tests
Unlimited
Test duration
Unlimited
Test builder
Prototype tests with Figma
Checkmark Icon
First click tests
Checkmark Icon
Preference tests
Checkmark Icon
Surveys
Checkmark Icon
Five second tests
Checkmark Icon
Open and closed card sorting
Checkmark Icon
Templates library
Checkmark Icon
Multi language
Checkmark Icon
Variation sets
Checkmark Icon
CSV export
Checkmark Icon
Remove our branding
Checkmark Icon
Custom branding
Checkmark Icon
Conditional logic
Checkmark Icon
Hidden fields
Checkmark Icon
Recruitment
Panel access
Checkmark Icon
Recruitment link
Checkmark Icon
Kiosk mode
Checkmark Icon
Recruitment link demographic questions
Checkmark Icon
Limit recruitment link responses
Checkmark Icon
Post test redirect
Checkmark Icon
Support
Live chat support
Checkmark Icon
Priority support
Security & compliance
SOC 2 compliant
Checkmark Icon
GDPR compliant
Checkmark Icon
Security audits
Single sign-on (SSO)
Enterprise
Talk to us
Collaboration
Included seats
Custom
Maximum seats
Custom
Viewer seats
Unlimited
Team management
Checkmark Icon
Usage
Self recruited responses
Unlimited
Panel responses
Unlimited
Active tests
Unlimited
Test duration
Unlimited
Test builder
Prototype tests with Figma
Checkmark Icon
First click tests
Checkmark Icon
Preference tests
Checkmark Icon
Surveys
Checkmark Icon
Five second tests
Checkmark Icon
Open and closed card sorting
Checkmark Icon
Templates library
Checkmark Icon
Multi language
Checkmark Icon
Variation sets
Checkmark Icon
CSV export
Checkmark Icon
Remove our branding
Checkmark Icon
Custom branding
Checkmark Icon
Conditional logic
Checkmark Icon
Hidden fields
Checkmark Icon
Recruitment
Panel access
Checkmark Icon
Recruitment link
Checkmark Icon
Kiosk mode
Checkmark Icon
Recruitment link demographic questions
Checkmark Icon
Limit recruitment link responses
Checkmark Icon
Post test redirect
Checkmark Icon
Support
Live chat support
Checkmark Icon
Priority support
Checkmark Icon
Security & compliance
SOC 2 compliant
Checkmark Icon
GDPR compliant
Checkmark Icon
Security audits
Checkmark Icon
Single sign-on (SSO)
Checkmark Icon

Frequently asked questions

Are panel responses included in my subscription?
No. The UsabilityHub panel is priced separately. You can pay to recruit from our panel as you go or you can purchase bulk panel credits at a discount to use as you need. Recruiting your own users, however, is free.
Is there a minimum subscription term?
You can subscribe to the Pro plan and Basic plan on a monthly or annual basis. When paying annually, you can add collaborators at any time and will be charged a pro-rata amount for their seat. The Free plan has no subscription term or ongoing fees.
How does the Free plan work?
The Free plan has no ongoing fees. It includes a limited feature set and you can only run tests up to 2 minutes long. You can still recruit from the panel or your own audience and use all test types.
What are credits?
Credits can be used to recruit participants from the UsabilityHub panel. You can purchase credits and store them on your account to use as needed. They never expire and there are discounts when purchasing in bulk.
What’s included in the Enterprise plan?
The Enterprise plan is suited to companies with sophisticated procurement needs. We can provide SLAs, perform security audits, review and implement custom terms, and make arrangements for larger teams. Please contact sales to schedule a short exploratory conversation.
What are the payment options?
Secure payments with Visa, Mastercard, and AMEX. Manual invoicing is available on Annual and Enterprise plans. Contact us for details.
Is UsabilityHub GDPR compliant?
Yes. As a Data Controller, UsabilityHub's privacy policy affords all users of our software (not only EU citizens) the rights stipulated by the GDPR. You may also sign our Data Processing Schedule to ensure your own GDPR compliance when using UsabilityHub as a Data Processor. Please visit this article for more information.

UsabilityHub for good

For students and educators
We’re big believers in the value of research in design education so we provide a 25% discount on our subscriptions for all students and educators.
Contact us
For non-profits and charities
We pride ourselves on giving as much as we can to philanthropic efforts. As part of that we offer charities and non-profits a 25% discount on our subscriptions.
Contact us
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Start scaling your user research today.

Take the guesswork out of design decisions.