Pricing

Great value all around

Our platform is priced to suit teams of all sizes. Collecting responses from our participant panel is priced separately on all plans – see panel pricing below.

Free

$0
/month

Initiate product research in your business — for free.

3 Seats
Unlimited tests
15 responses per link
Test length up to 2 mins
Live chat support
Panel access

Basic

$75
/month

Boost your research capabilities to build better experiences.

3 seats
Everything on Free plus
Unlimited responses
Test length up to 5 mins
CSV export
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Enterprise

Custom

Build org-wide research capability for maximum impact.

Everything on Pro plus
Custom password policy
SAML SSO
Security audits
Priority support
Custom terms
Talk to us

Free

$0
/month

Initiate product research in your business — for free!

3 seats
Unlimited tests
15 responses per link
Test length up to 2 mins
Live chat support
Panel access

Basic

$89
/month

Boost your research capabilities to build better experiences.

3 seats
Everything on Free plus
Unlimited responses
Test lengths up to 5 mins
CSV export
Remove our branding

Enterprise

Custom

Build organization-wide research capability for maximum impact.

Everything on Pro plus
Custom password policy
SAML SSO
Security audits
Priority support
Custom terms
Talk to us

Join over 280,000 marketers, researchers, designers and product managers

Panel pricing

Our 530,000+ participant panel lets you get responses from your target demographic in minutes. No hidden fees.
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Guaranteed high-quality panelist responses

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Free device type and demographic targeting

A man and a woman are examining charts

Unique panelists across multiple tests (variation sets)

How much does it cost to order responses?

Starting at US$1 per complete, panel pricing is based on the duration of your tests.

The longer the test, the more each response costs. For example:

Short tests

5 questions, 1–3 minutes long
$2 per complete

Medium tests

10 questions, 3–5 minutes long
$4 per complete

Longer tests

15 questions, 5–7 minutes long
$6 per complete

Compare our plans

Features
Collaboration
Included seats
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People that can create and edit tests on your account.
Maximum seats
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You may purchase additional seats on paid plans. This is the maximum number of seats you can have on each plan.
Viewer seats
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People that can view and comment on tests.
Team management
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Ability to set role based permissions per seat.
Usage
Self recruited responses
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The number of self recruited responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.
Panel responses
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The number of panel responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.
Active tests
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The number of tests you can simultaneously access and recruit on.
Test duration
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The number of sections and questions you can add to each test. We calculate test durations for you as you build your test.
Test builder
Prototype tests with Figma
First click tests
Preference tests
Surveys
Five second tests
Open and closed card sorting
Templates library
Multi language
Variation sets
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Run the same test on different versions of a design.
CSV export
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Export results in CSV format for external analysis.
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Custom branding
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Upload your logo and colors so your tests match your brand.
Conditional logic
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Hide or show test sections and questions based on how participants answer.
Hidden fields
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Capture additional participant information by passing them in as hidden fields via URLs.
Recruitment
Panel access
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Access our global panel of 530k+ participants. Additional fees apply when recruiting from our panel.
Recruitment link
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Invite your own participants using unique recruitment links.
Kiosk mode
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Set up tests to conduct in-person research sessions.
Recruitment link demographic questions
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Ask your own participants demographic questions before the test starts to filter results on.
Limit recruitment link responses
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Automatically turn off recruitment links when you hit your desired participant quota.
Post test redirect
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Redirect your self recruited participants to a URL after they complete a test.
Support
Live chat support
Priority support
Security & compliance
SOC 2 compliant
GDPR compliant
Security audits
Single sign-on (SSO)
3 seats
3 seats
15 per test
Unlimited
Unlimited
Up to 2 mins
Basic
3 seats
10 seats
Unlimited
Unlimited
Unlimited
Unlimited
Up to 5 mins
Enterprise
Contact us
Custom
Custom
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited

Frequently asked questions

Are panel responses included in my subscription?
No. The UsabilityHub panel is priced separately. You can pay to recruit from our panel as you go or you can purchase bulk panel credits at a discount to use as you need. Recruiting your own users, however, is free.
Is there a minimum subscription term?
You can subscribe to the Pro plan and Basic plan on a monthly or annual basis. When paying annually, you can add collaborators at any time and will be charged a pro-rata amount for their seat. The Free plan has no subscription term or ongoing fees.
How does the Free plan work?
The Free plan has no ongoing fees. It includes a limited feature set and you can only run tests up to 2 minutes long. You can still recruit from the panel or your own audience and use all test types.
What are credits?
Credits can be used to recruit participants from the UsabilityHub panel. You can purchase credits and store them on your account to use as needed. They never expire and there are discounts when purchasing in bulk.
What’s included in the Enterprise plan?
The Enterprise plan is suited to companies with sophisticated procurement needs. We can provide SLAs, perform security audits, review and implement custom terms, and make arrangements for larger teams. Please contact sales to schedule a short exploratory conversation.
What are the payment options?
Secure payments with Visa, Mastercard, and AMEX. Manual invoicing is available on Annual and Enterprise plans. Contact us for details.
Is UsabilityHub GDPR compliant?
Yes. As a Data Controller, UsabilityHub's privacy policy affords all users of our software (not only EU citizens) the rights stipulated by the GDPR. You may also sign our Data Processing Schedule to ensure your own GDPR compliance when using UsabilityHub as a Data Processor. Please visit this article for more information.

UsabilityHub for good

For students and educators
We’re big believers in the value of research in design education so we provide a 25% discount on our subscriptions for all students and educators.
Contact us
For non-profits and charities
We pride ourselves on giving as much as we can to philanthropic efforts. As part of that we offer charities and non-profits a 25% discount on our subscriptions.
Contact us
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Start scaling your user research today.

Take the guesswork out of design decisions.