Pricing

Great value all around

Our platform is priced to suit teams of all sizes. Collecting responses from our participant panel is priced separately on all plans – see panel pricing below.

Free

/month

Initiate product research in your business — for free.

3 Seats

Unlimited tests

15 responses per link

Test length up to 2 mins

Live chat support

Panel access

Basic

$75

/month

Boost your research capabilities to build better experiences.

3 seats

Everything on Free plus

Unlimited responses

Test length up to 5 mins

CSV export

Remove our branding

Pro

$175

/month

Scale research across your team with advanced features.

5 seats

Everything on Basic plus

Conditional logic

Unlimited test length

Custom branding

Team management

Popular

Enterprise

Custom

Build org-wide research capability for maximum impact.

Everything on Pro plus

Custom password policy

SAML SSO

Security audits

Priority support

Custom terms

Talk to us

Free

/month

Initiate product research in your business — for free!

3 seats

Unlimited tests

15 responses per link

Test length up to 2 mins

Live chat support

Panel access

Basic

$89

/month

Boost your research capabilities to build better experiences.

3 seats

Everything on Free plus

Unlimited responses

Test lengths up to 5 mins

CSV export

Remove our branding

Pro

$199

/month

Scale research across your team with advanced features.

5 seats

Everything on Basic plus

Conditional logic

Custom branding

Team management

Unlimited test lengths

Popular

Enterprise

Custom

Build organization-wide research capability for maximum impact.

Everything on Pro plus

Custom password policy

SAML SSO

Security audits

Priority support

Custom terms

Talk to us

Compare all features

Panel pricing

Our 530,000+ participant panel lets you get responses from your target demographic in minutes. No hidden fees.

People with speech bubbles, the bubbles have green ticks on them to indicate they have been checked

Guaranteed high-quality panelist responses

A woman is sitting on the ground cross-legged with a laptop. Next to her, another woman is reaching up to touch a pie chart on a poster of various charts

Free device type and demographic targeting

Unique panelists across multiple tests (variation sets)

How much does it cost to order responses?

Starting at US$1 per complete, panel pricing is based on the duration of your tests.

The longer the test, the more each response costs. For example:

Short tests

5 questions, 1–3 minutes long

$2 per complete

Medium tests

10 questions, 3–5 minutes long

$4 per complete

Longer tests

15 questions, 5–7 minutes long

$6 per complete

Compare our plans

Features

Collaboration

Included seats

People that can create and edit tests on your account.

Maximum seats

You may purchase additional seats on paid plans. This is the maximum number of seats you can have on each plan.

Viewer seats

People that can view and comment on tests.

Team management

Ability to set role based permissions per seat.

Usage

Self recruited responses

The number of self recruited responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.

Panel responses

The number of panel responses you can collect and view across your tests. Additional fees apply when recruiting from our panel.

Active tests

The number of tests you can simultaneously access and recruit on.

Test duration

The number of sections and questions you can add to each test. We calculate test durations for you as you build your test.

Test builder

Prototype tests with Figma

First click tests

Preference tests

Surveys

Five second tests

Open and closed card sorting

Templates library

Multi language

Variation sets

Run the same test on different versions of a design.

CSV export

Export results in CSV format for external analysis.

Remove our branding

Custom branding

Upload your logo and colors so your tests match your brand.

Conditional logic

Hide or show test sections and questions based on how participants answer.

Hidden fields

Capture additional participant information by passing them in as hidden fields via URLs.

Recruitment

Panel access

Access our global panel of 530k+ participants. Additional fees apply when recruiting from our panel.

Recruitment link

Invite your own participants using unique recruitment links.

Kiosk mode

Set up tests to conduct in-person research sessions.

Recruitment link demographic questions

Ask your own participants demographic questions before the test starts to filter results on.

Limit recruitment link responses

Automatically turn off recruitment links when you hit your desired participant quota.

Post test redirect

Redirect your self recruited participants to a URL after they complete a test.

Support

Live chat support

Priority support

Security & compliance

SOC 2 compliant

GDPR compliant

Security audits

Single sign-on (SSO)

Free

3 seats

15 per test

Unlimited

Up to 2 mins

Basic

3 seats

10 seats

Unlimited

Up to 5 mins

Pro

5 seats

15 seats

Unlimited

Enterprise

Custom

Unlimited

Frequently asked questions

Are panel responses included in my subscription?

No. The UsabilityHub panel is priced separately. You can pay to recruit from our panel as you go or you can purchase bulk panel credits at a discount to use as you need. Recruiting your own users, however, is free.

Is there a minimum subscription term?

You can subscribe to the Pro plan and Basic plan on a monthly or annual basis. When paying annually, you can add collaborators at any time and will be charged a pro-rata amount for their seat. The Free plan has no subscription term or ongoing fees.

How does the Free plan work?

The Free plan has no ongoing fees. It includes a limited feature set and you can only run tests up to 2 minutes long. You can still recruit from the panel or your own audience and use all test types.

What are credits?

Credits can be used to recruit participants from the UsabilityHub panel. You can purchase credits and store them on your account to use as needed. They never expire and there are discounts when purchasing in bulk.

What’s included in the Enterprise plan?

The Enterprise plan is suited to companies with sophisticated procurement needs. We can provide SLAs, perform security audits, review and implement custom terms, and make arrangements for larger teams. Please contact sales to schedule a short exploratory conversation.

What are the payment options?

Secure payments with Visa, Mastercard, and AMEX. Manual invoicing is available on Annual and Enterprise plans. Contact us for details.

Is UsabilityHub GDPR compliant?

Yes. As a Data Controller, UsabilityHub's privacy policy affords all users of our software (not only EU citizens) the rights stipulated by the GDPR. You may also sign our Data Processing Schedule to ensure your own GDPR compliance when using UsabilityHub as a Data Processor. Please visit this article for more information.

Great value all around

Free

Basic

Pro

Enterprise

Free

Basic

Pro

Enterprise

Join over 280,000 marketers, researchers, designers and product managers

Panel pricing

Guaranteed high-quality panelist responses

Free device type and demographic targeting

Unique panelists across multiple tests (variation sets)

How much does it cost to order responses?

Short tests

Medium tests

Longer tests

Compare our plans

Frequently asked questions

Are panel responses included in my subscription?

Is there a minimum subscription term?

How does the Free plan work?

What are credits?

What’s included in the Enterprise plan?

What are the payment options?

Is UsabilityHub GDPR compliant?

UsabilityHub for good

For students and educators

For non-profits and charities

Start scaling your user research today.