Platform pricing

Our platform is priced to suit teams of all sizes. Collecting responses from our participant panel is priced separately on all plans—see panel pricing below. For more detailed information about billing please see our help center.
Pay annually and save!
Responses from our participant panel are priced separately on all plans


For basic tests & 
occasional research
Free basic tests
Tests up to two minutes long
Variation sets


For solo researchers & basic tests
US $
per month
US $
per month 
billed annually
Everything on Free, plus:
Single user plan
Tests up to five minutes
Custom welcome & thank you screens


For enterprise procurement
and bigger teams
Bespoke pricing
Everything on Pro, plus:
Advanced security features
Custom password policy
Security audits
Custom MSAs and NDAs

All plans include

Prototype tests
Preference tests
Design surveys
Five second tests
First click tests
Free BYO testers
GDPR compliance
Real human support

Frequently asked questions

Are panel responses included in my subscription?
No. The UsabilityHub panel is priced separately. You can pay to recruit from our panel as-you-go or you can purchase bulk panel credits at a discount to use as you need. Recruiting your own users, however, is free.
Is there a minimum subscription term?
You can subscribe to the Pro plan and Basic plan on a monthly or annual basis. When paying annually on the Pro plan, you can add users at any time and will be charged a pro-rata amount for their seat. The Free plan has no subscription term or ongoing fees.
How does the Free plan work?
The Free plan has no ongoing fees. It includes a limited feature set and you can only run tests up to 2 minutes long. You can still recruit from the panel or your own audience and use all test types.
What are credits?
Credits can be used to recruit participants from the UsabilityHub panel. You can purchase credits and store them on your account to use as needed. They never expire and there are discounts when purchasing in bulk.
What’s included in the Enterprise plan?
The Enterprise plan is suited to companies with sophisticated procurement needs. We can provide SLAs, perform security audits, review and implement custom terms, and make arrangements for larger teams. Please contact sales to schedule a short exploratory conversation.
What are the payment options?
Secure payments with Visa, Mastercard, and AMEX. Manual invoicing is available on Annual and Enterprise plans. Contact us for details.
Is UsabilityHub GDPR compliant?
Yes. As a Data Controller, UsabilityHub's privacy policy affords all users of our software (not only EU citizens) the rights stipulated by the GDPR. You may also sign our Data Processing Schedule to ensure your own GDPR compliance when using UsabilityHub as a Data Processor. Please visit this article for more information.

Panel pricing

Our 400K+ participant panel lets you get responses from your target demographic in minutes. No hidden fees.
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Guaranteed high quality panelist responses

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Free device type and demographic targeting

A man and a woman are examining charts

Unique panelists across multiple tests (variation sets)

How much does it cost to order responses?

Starting at USD $1 per complete, panel pricing is based on the duration of your tests.

The longer the test, the more each response costs. For example:

Short tests

5 questions, 1-2 minutes long
$2 per complete

Medium tests

10 questions, 3-4 minutes long
$4 per complete

Longer tests

15 questions, 5-7 minutes long
$6 per complete

UsabilityHub for good

For students and educators
We’re big believers in the value of research in design education so we provide a 25% discount on our subscriptions for all students and educators.
Contact us
For non-profits and charities
We pride ourselves on giving as much as we can to philanthropic efforts. As part of that we offer charities and non-profits a 25% discount on our subscriptions.
Contact us
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Start scaling your user research today.

Take the guesswork out of design decisions.