- Looks at the product more from a business perspective.

- Pays more attention to competitors, industry trends, and stakeholder needs.

- Looks at the product more from a user’s perspective.

- Pays more attention to customer journeys within the product.

User research, usability testing, proficiency in design and 3D modeling tools, wireframing, interaction design, and a strong understanding of UX design principles and design thinking.



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Mapping user journeys, cognitive psychology, qualitative and quantitative research, user research, usability testing, proficiency in design and 3D modeling tools, wireframing, graphic design, interaction design, and a strong understanding of UX design principles and design thinking.
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Problem-solving, empathy, negotiation, collaboration across teams, leadership and project management, public speaking.
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Problem-solving, empathy, collaboration across teams, presentation, project management.
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UX designer, project manager, product owner.
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UI designer, graphic designer, visual designer, UX researcher, interaction designer, ethnographer.‍

$94,234‍

$97,848

Qualitative and quantitative research methods.

Qualitative and quantitative research methods.

- Looks at the product from a business perspective.

- Aims to meet both users’ needs and business goals, which help brands create successful products consistently.

- Looks at the product from a usability and usefulness perspective.

- Aims to ensure that the product, service, or system fulfills users’ needs.
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- Defines product goals.

- Creates product roadmaps.

- Releases successful products in the long-term.

- Maintains product desirability.

- Converts leads to existing customers.

- Improves customer satisfaction.

- Drives brand loyalty.

- Retains existing customers.
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To create products and services that meet the needs and goals of users.

To create products and services that meet the needs and goals of users.

User interviews, usability testing, user surveys, focus groups, heuristic evaluations, analytics data analysis.

Sketching, wireframing, prototyping, user testing, design software (e.g. Adobe Creative Suite).‍

Research reports, user personas, usability test reports, design recommendations.
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Wireframes, prototypes, design mockups, design specifications.
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Comes before design (but also done any time in the design process e.g. iterative usability testing).

Comes after research, informed by research findings.
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Empathy, communication, analytical thinking, problem-solving, data analysis.

Creativity, visual design, interaction design, user-centered design, prototyping.

A bachelor’s degree in a related field (e.g. psychology, human-computer interaction, market research) is often preferred, but not always required. Additional training in UX research methods and tools (e.g. usability testing, user interviews) may be helpful.

A bachelor’s degree in a related field (e.g. graphic design, human-computer interaction) is often preferred. Additional training in UX design methods and tools (e.g. sketching, wireframing, prototyping) may be helpful.
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$85,855

$97,848

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• Error messages
• Microcopy

• Cloze tests
• Highlighter tests
• Recall-based tests

• A/B tests
• Conversion optimization

Works closely with UX designers and product teams

Works closely with marketing, brand, and sales teams